Introducing

Church Giving
Intelligence

Help churches raise more. Automatically.

A donor intelligence platform that turns bank statements into giving growth

March 2026  |  Strategy & Architecture

Confidential  •  March 2026
The Problem

Churches are flying blind
on their biggest income stream

Australian churches collect $50K–$1.2M per year primarily through bank transfers — yet they have zero visibility into who is giving, who stopped, or who could give more.

77%
of Australian churches have under 100 members
38%
of pastors considered quitting in the past year
#1
pain point for pastors is admin overload
0
affordable tools exist to give them donor visibility
Confidential  •  March 2026
The Giving Gap

Every church is leaving
$3K–$5K/month on the table

40%
of givers would give more if they knew the church needed it
19%
would give if the church simply asked
20%
of regular attendees give nothing at all
120%
more given by recurring digital givers vs non-recurring
80/20
20% of congregants provide 80% of church income
59%
of tithes from over-50s (34% of income) — a ticking clock
Confidential  •  March 2026
Competitive Landscape

A wide-open white space

No product in the world combines bank statement parsing + donor intelligence + automated re-engagement for churches.

Feature Pushpay Tithe.ly MortarStone GivFlow ActiveDonor (SA) Ours
Bank Statement Parsing××××✓✓
Donor Intelligence✓Basic×××✓
Lapsed Donor Alerts✓××××✓
Automated Re-engagementBasic××××✓
AI Predictions✓××××✓
Church-Specific✓✓✓✓✓✓
Available in Australia✓✓×Limited×✓
Price / month$600–800Free–149$200+$50–100~$80$99–500
Only ActiveDonor (South Africa) parses bank statements — but has no intelligence layer. Pushpay shipped AI analytics in December 2025 but requires their full platform ($600–800/mo) — not available as standalone intelligence.
Ministry Brands (90,000 churches, $6.5B in annual giving) announced their AI strategy in March 2025 — hired CTO Jamshed Patel specifically to build AI giving tools. No external product shipped yet as of March 2026. They see the same opportunity but haven’t executed.
Confidential  •  March 2026
The AI Advantage

AI-driven giving optimisation
isn’t theoretical. It’s proven.

Fundraise Up A/B Test — October 2024

n=600,000 donors  |  98% statistical confidence

+4.2%
average donation increase from AI-suggested amounts
+26.8%
recurring conversion rate with AI-optimised frequency
27%
of would-be cancellations saved by AI prevention
87%
of donors cover transaction costs with AI prompts (vs 50–60% norm)
10.2%
abandoned donation recovery rate from AI reminder emails

Broader Evidence

The question isn’t whether AI improves giving. It’s who builds it for the 380,000 churches that can’t afford Pushpay.
Confidential  •  March 2026
Our Solution

The Trojan Horse:
Bank Statement → Intelligence → Revenue

We don't replace bank transfers. We make them smart.

Layer 1 — Parse

Bank Statement Ingestion

Church uploads bank statement CSV. AI extracts donor names, amounts, dates and matches to the member database. Instant visibility.

Layer 2 — Analyse

Donor Intelligence Dashboard

Giving trends, lapsed givers, at-risk donors, seasonal patterns, donor engagement scores. A credit score for your church's giving health.

Layer 3 — Act

Automated Re-engagement

Personalised emails and SMS to lapsed givers. Giving nudges for at-risk donors. DGR tax receipt generation. Weekly pastor digests.

Confidential  •  March 2026
Customer Journey

From bank statement to giving growth

☏
Treasurer downloads CSV from bank
→
⇪
Uploads to our platform
→
⚙
AI parses & matches donors
→
▦
Dashboard populates: trends, scores, alerts
→
⚠
System identifies lapsed & at-risk givers
→
✉
Automated re-engagement flows trigger
→
✔
Weekly digest: givers recovered, $ reclaimed
→
✎
DGR tax receipts auto-generated monthly
“3 lapsed givers re-engaged this week. $420/week recovered.” — Example weekly digest
Confidential  •  March 2026
Technical Architecture

Four-layer platform

▱ Data Layer
Bank Statement IngestionCSV/PDF parser via AI (Claude API)
Member DatabasePostgreSQL — church member profiles
Transaction MatchingFuzzy name matching, learns over time
Xero IntegrationOptional auto-sync for bank feeds
↓
★ Intelligence Layer
Donor Scoring EngineFrequency × Amount × Recency = Score
Lapsed DetectionConfigurable thresholds: 30/60/90 days
Trend AnalysisSeasonal patterns, YoY, moving averages
Predictive ModelsAt-risk detection, giving capacity estimation
↓
⚡ Action Layer
Comms EngineEmail + SMS via SendGrid / Twilio
Template LibraryChurch-appropriate re-engagement messages
DGR Tax ReceiptsATO-compliant receipt generation
Pastor DigestAutomated weekly giving health summary
↓
☷ Presentation Layer
Church DashboardReact / Next.js web application
Giving Health ScoreSingle number — like a credit score for giving
Donor ProfilesIndividual history, engagement, comms log
ReportsBoard-ready PDF exports
Confidential  •  March 2026
The Bank Statement Advantage

Keep your bank transfers.
We make them visible.

We are the only platform in Australia — and one of only two globally — that ingests bank statement data for churches.
Confidential  •  March 2026
Business Model & Pricing

Three phases to platform scale

Phase 1 — Months 1-6

Productised Service

A$500/month
  • A$1,500 setup fee
  • 90-min onboarding call
  • Target: 5–20 churches (warm network)
  • Goal: prove giving uplift with real data
Phase 2 — Months 6-12

Semi-Automated

A$400–500/month
  • Setup drops to A$500 (80% automated)
  • One staff member onboards 30+ churches/mo
  • Target: 20–100 churches
Phase 3 — Month 12+

Platform + Premium

A$99–800/month
  • Self-serve parser + dashboard: A$99–149/mo
  • Full managed operations: A$500–800/mo
  • Denominational bulk deals
  • Target: 500 self-serve + 200 managed

Unit Economics: Staffing at Scale

Model1,000 Churches3,000 ChurchesStaff Required
Service-only (manual)Unsustainable—40+ staff
Productised (semi-auto)ViableStretched5–8 staff
Platform (self-serve)StrongA$150K/mo8–10 staff
Confidential  •  March 2026
The ROI Pitch

We're not a cost.
We're a revenue multiplier.

$3–5K
per month in unrealised giving for a 150-person church
10–15%
of the gap recovered by automated re-engagement
2.5×
return on investment — system pays for itself

Before

  • Zero visibility into giving
  • Spreadsheet tracking (if any)
  • No follow-up on lapsed givers
  • Giving declining year over year
  • Manual tax receipts (or none)

After

  • Full donor dashboard and health score
  • Automated lapsed-giver re-engagement
  • 10–15% giving recovery in 90 days
  • DGR tax receipts auto-generated
  • Weekly pastor digest with actionable insights
Confidential  •  March 2026
Market Opportunity

A$36M addressable market
in Australia alone

TAM
A$36M
10,000 churches × A$300/mo avg
SAM
A$10.8M
3,000 mid-sized, tech-adopting churches
Year 1 Target
A$600K
100 churches — ARR
10,600+
churches in Australia. 77% under 100 members — our core market.
$50–700
current monthly tech spend per church, fragmented across 3–5 tools.
Virtual Church Assist proved 250+ churches will pay for managed admin services. We add the intelligence layer they can't get anywhere else.
Confidential  •  March 2026
Next Steps

From zero to first paying
church in 60 days

Weeks 1–2
Customer discovery interviews with 3 warm contacts. Validate pain points, willingness to pay, bank statement format.
Weeks 3–4
Build MVP bank statement parser + basic dashboard. Core: CSV upload → donor extraction → giving summary.
Month 2
Pilot with one church at discounted rate. Document everything — giving uplift, time saved, pastor feedback.
Month 3
Refine based on pilot feedback. Build re-engagement flows (email templates, lapsed alerts).
Months 4–6
Scale to 5–10 churches. Build the case study. Refine pricing and onboarding efficiency.
Month 6+
Launch self-serve tier. Begin outbound to denominational networks. Target: 20+ churches by end of month 6.

“The giving gap won’t close itself.”

Confidential  •  March 2026